Owner on Behalf of Istanbul Gelisim University:
Prof. Dr. Nail ÖZTAŞ
Editorial Board:
Prof. Dr. Nükhet DOĞAN
Prof. Dr. Anton Abdulbasah KAMIL
Prof. Dr. Nail ÖZTAŞ
Prof. Dr. Nimet Hülya TIRMANDIOĞLU TALU
Prof. Dr. Mehmet Selçuk USLU
Assoc. Prof. Dr. Nilay YAVUZ
Asst. Prof. Dr. Andrew Adewale ALOLA
Editor:
Prof. Dr. Nail ÖZTAŞ (noztas@gelisim.edu.tr)
Assistant Editors:
Asst. Prof. Dr. Sarp GÜNERİ (sguneri@gelisim.edu.tr)
Asst. Prof. Dr. Demet ÖZCAN BİÇİCİ (dozcan@gelisim.edu.tr)
Asst. Prof. Dr. Onur ÖZDEMİR (onozdemir@gelisim.edu.tr)
Asst. Prof. Dr. Mehdi SAFAEI (msafaei@gelisim.edu.tr)
Asst. Prof. Dr. Aslıhan Güzin SELÇUK (aselcuk@gelisim.edu.tr)
Publication Board:
Asst. Prof. Dr. Ahmet Esad YURTSEVER (aeyurtsever@gelisim.edu.tr)
Specialist Ahmet Şenol ARMAĞAN (asarmagan@gelisim.edu.tr)
Res. Asst. Bahri Mert DEMİR (bmdemir@gelisim.edu.tr)
Lib. Officer Muhammad SHAHJAHAN (mshahjahan@gelisim.edu.tr)
Officer Salih ŞAHİN (sasahin@gelisim.edu.tr)
Design:
Özgür KIYAK, Gönül AKBULUT, Tansu KISACIK
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Pages
iii Advisory Board & Reviewers for this Issue
v Contents
ORIGINAL RESEARCH ARTICLES
1-16 A Study of Slovak University Students' Experiences of a Fast Food Brand in the Context of Perceived Value, Service Quality and Customer Trust and Loyalty
Ahmet Esad YURTSEVER
17-40 The Effect of Marketing Expenses and Social Media on Financial Performance: The Case of Nigeria
Aminat Oropo ALASHE, Metin UYAR
41-55 Electricity Prices and Stock Market Performance: Evidence from Borsa Istanbul
Beyza TURHAN, Nükhet DOĞAN
REVIEW ARTICLE
56-64 The Digital Divide’s Causes and Socioeconomic Implications with A Special Emphasis on COVID-19 Era
Semra BOĞA, Öncel ALDANMAZ
BOOK REVIEWS
65-66 Book Review-1: Enough is Enough: Building A Sustainable Economy in a World of Finite Resources
Cengizhan GÜLER
67-68 Book Review-2: Sveriges Riksbank Prize in Economic Sciences in
Memory of Alfred Nobel 2020: Improvements to Auction Theory and Inventions of New Auction Formats
Merve TOSUN